Thursday 4 February 2010

SteelFab 2010 sees high-profile product launches

Currently the Jackle product range comprises plasma cutting machines, MIG-MAG welding machines, MIG/MAG pulse machines, TIG welding machines, welding rectifiers, welding transformers, electrode inverters, cooling units and trollies.

"This is our fourth continuous participation at SteelFab, and it offered us an excellent platform to launch the Jackle range to the Middle East market," said Mr. Amir Siddiqi.

Zaker Trading, after a vigorous rebranding exercise, has relaunched AEG Powertools in 2010, with its vibrant bold orange colour giving the company and its products a dynamic new look.

The company introduced more than 60 products in 2009 and will launch more than 25 new products in 2010. This will include the Compact 12V Range - a family of ergonomically superior tools based around the compact 12 V lithium Ion battery platform, the powerful 18V Range - a truly professional offering for today's tradesman across the 18v platform, new 2 kilo SDS plus hammers with extremely low vibration and class leading power and a revamped woodworking portfolio, including a 305mm sliding mitresaw and 2050 watt router.

"We are proud to be appointed the sole distributor of AEG Powertools for the UAE," said Mr. George Oomen, Managing Director, Zaker Trading. "We have a strong team of service back-up and strong dealer network that are strategically located all over UAE," he said. "We represent premium brands in the field of welding, material handling, lifting and safety, and have created a large customer base throughout the UAE, whom we can now service with the AEG range."

At SteelFab 2010, Ficep Middle East has introduced the FastRotator. "FastRotator is a device that assists the welding construction and all the long profile work allowing the execution of metal work and welding assembly in long profiles without the aid of rolling cranes," said Mr. Dirar Hafez, General Manager, Ficep Middle East.

One of its main advantages is the ability to rotate profiles in 360-degree providing access to any point without using incorrect and insecure work positions and the FastRotator is applicable to all profiles on the market.

Tools Middle East, which has been actively engaged in providing welding products, lifting equipment, safety products and general industrial supplies, has launched the Axxair pipe technology to its wide range of products.

"As part of our corporate policy, we represent only quality-oriented manufacturers who are world renowned for their uncompromising standards of quality and safety," said Mr. RN Mathew, Managing Director, Tools Middle East.
"The addition of Axxair products to our portfolio of pipe construction products augments our policy of bringing the world's best brands to the Middle East," he said.

Meanwhile, foreign participation has been strong for this year's SteelFab. Exhibitors and brands have come from Austria, Belgium, Canada, China, Czech Republic, Finland, France, Germany, Greece, Hong Kong, India, Ireland, Italy, Japan, the Netherlands, Poland, Russia, Slovakia, South Korea, Spain, Switzerland, Taiwan (ROC), Turkey, the UK and the US.

The Italian Trade Commission has brought high-end Italian technology to the region through a pavilion at SteelFab 2010. The Italian Trade Commission (ICE) is the Italian governmental agency whose task is to promote and develop trade and industrial co-operation between Italy and the rest of the world.

ICE has brought together 12 Italian manufacturers and suppliers, along with UCIMU, Association of Italian Manufacturers of machine tools, robots, automation systems and ancillary products. Many of the Italian exhibitors are participating for the first time at SteelFab and are keen to gain an entry to the Middle East market.

Bayern International is leading a pavilion of German companies from the region of Bavaria. For the third consecutive time, Bavaria is participating with a joint companies' stand and an information centre offering professional brokerage service to help establish contacts with Bavarian companies and comprehensive information on Bavaria as a business and high-tech location.

The pavilion consists of six companies including Demmeler, DOLI Elektronik, FlexiCAM, Heitec, Nemetschek Scia, Poligrat and PST products. "It is a great pleasure to be here again at SteelFab," said Mrs Kirsten Brinkmann, Manager Trade Fairs & Exhibitions, Bayern International.

"Apart from the exhibitors in our pavilion, we can see a number of Bavarian companies participating as co-exhibitors with their distributors. They were past participants in our pavilion, and it is good to see that they have found agents and distributors from SteelFab. This is exactly what we hope to achieve, and are hopeful of a good exhibition this year too," she added.

Hundreds of visitors thronged the exhibition on its opening day, with the hum of machines, buzz of grinders and sparks of welding greeting industry professionals.

Exhibitor reactions ranged from exciting to optimistic with all exhibitors looking forward to a fruitful two days ahead.

At SteelFab 2010, more than 150 direct exhibitors are showcasing over 500 brands in a total exhibition area of 16,000 square metres, featuring the Middle East's largest display of machinery, machine tools, welding equipment, supplies, consumables and ancillary equipment used in the pre- and post-treatment of steel.

Product presentations and seminars are being organised alongside the show, which is open from 10am to 7pm daily for trade and professional visitors only.

SteelFab 2010 is being organised by Expo Centre Sharjah with the support from the Sharjah Chamber of Commerce and Industry.

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